market research

Susan Baier of Audience Audit wants to know why people use social media and various social media channels. Her questions was one of three winners in The Social Habit's call for research questions.

Facebook can serve a great marketing purpose for companies -- by helping develop marketing personas of customers based on their emotional state and needs.

Adam Helweh goes scientific on us and shares how businesses can use Pinterest for market research.

Mining customers for data is a best practice of every digital marketer. But transparently doing so is critical on today's web.

On Thursday I’ll lead a webinar for my friends at NetBase around the topic of research and pulling insights from data. It’s really kind of a fuzzy topic for me because while I know how...read more

Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our...read more