What You Need To Know About Big Data
Big Data is only relevant to a select few. So why waste precious time and energy worrying about it?
market research
Jason Falls Asking Better Questions: Why Do People Use Social Networks?
Susan Baier of Audience Audit wants to know why people use social media and various social media channels. Her questions…
How To Turn Facebook Into Your Single-Most Effective Marketing Tool
Facebook can serve a great marketing purpose for companies -- by helping develop marketing personas of customers based on their…
Ilana Rabinowitz 3 Ways to Use Pinterest For Marketing Research
Adam Helweh goes scientific on us and shares how businesses can use Pinterest for market research.
Adam Helweh Do Your Customers Know You Mine Them For Data?
Mining customers for data is a best practice of every digital marketer. But transparently doing so is critical on today's…
Ike Pigott How To Pull Insights From Data
On Thursday I’ll lead a webinar for my friends at NetBase around the topic of...
Social Media Research And Privacy: Where Do You Stand?
Last week I was part of a neat experiment with a group of about 30...
Tom Webster ListenLogic Offers Market Research, Monitoring Hybrid
I’ve had a series of conversations with a market research and social media monitoring solution...
NetBase Makes Market Research Faster, Cheaper
The first 459 times I suffered through product demos and webinars for market research and...
How Well Do You Know Your Audience?
I worked with a major consumer product goods company once that insisted that a particular...