Your job title may read “Yoga Instructor,” but you are, in fact, your own business, and that means staying relevant with the latest trends in outreach and client communication. In other words, social media is an absolute must, even if it doesn’t jive with the rest of your lifestyle. Despite their inherent flaws, socialized online platforms can make a world of difference in today’s fast-paced business climate.
According to yoga instructor Jolene Cherry, social media done well can help yoga teachers establish their brand, engage with their students, and educate communities that otherwise have limited access to physical yoga studios.
“As a business owner, managing your reputation in all forms is essential, but social media inherently embraces vulnerability. My teaching philosophy preaches transparency, and digital channels are the perfect outlets.”
In this article, Jolene Cherry shares five proven tips yoga teachers can adopt to grow their clan with authenticity.
1. Know Your Audience
In business, discovering your niche can help you thrive. The same goes for social media engagement. Before you start blasting the web with filtered photos of challenging yoga poses, reflect on the type of audience you want to create a connection with via apps like Instagram. Naturally, targeting your existing clients and friends is an excellent launching pad, but be open to growing beyond your comfort zone. Experiment with content as you hone your voice and style, then look for patterns in who and how people respond. Profile backgrounds, likes, and comments will help steer you in the right direction, though remember to stay true to your being and project your core values.
Internet trolls adore calling out those who post inaccurate information online, especially profoundly altered photos in the fitness realm. As a yoga teacher, you’re already concerned with helping people find the truth within their bodies and mind, so apply the same mentality to your social media shares. Be courageous and allow people to see the REAL you in addition to all those glamorous moments you’ve experienced as an energetic yogi.
You’ve heard the saying “content is king.” To build an audience and, more importantly, maintain engagement over time, you need to develop a social media strategy based around consistency. Finding the optimal cadence can be tricky at first since you need to post enough to remain relevant, but not too much that you overwhelm everyone and lose followers. Keep your posting goals weekly and then slowly ramp up once you become more comfortable and efficient. Odds are you’ll need to adjust your plan at least a dozen times before you discover what works, but as a diligent yoga practitioner, that shouldn’t discourage you.
Eventually, your followers will help reveal what content is working as well as posts that are dead in the water. As you start, focus on sharing what you’re most passionate about in terms of yoga practice, teaching, and well-being. Be mindful, personable, and leave your ego at the door.
Every fiber in your being will urge you to refresh the page for new likes and followers, but you must resist drinking from this cup. Instead of obsessing on the number of followers that you accrue, focus on putting out quality content that you’re proud of. Just as you nurture your skills as a teacher, embrace growth as a content creator and look for areas of improvement. Celebrate the small wins, have fun, and remember to breathe.
About Jolene Cherry: Jolene Cherry is a passionate yoga instructor and health advocate who excels in a variety of yoga styles, especially Vinyasa Yoga, traditional Ashtanga Yoga, Power Yoga, as well as meditation-oriented Yin Yoga. She believes striking a balance in life is the key to wellbeing and aims to help her clients reach that balance through physical activity, mindfulness, and healthy nutrition. When she is not working, she volunteers at Yoga in the Park and is a big dog lover.