In today’s era, there are lots of paths available for those who want to get noticed. With hundreds of millions of people using social media on a daily basis, this is a great way to get noticed, market a channel or business, and grow your online footprint. The Sands Family, let by Tex Sands, is a great example of the power of social media.
The Sands Family is from Houston, TX. Tex Sands has a YouTube channel that he runs with his wife, Kyndall. The name of the channel is, appropriately, the Sands Family. Even though this social media channel has not been around for very long, it has already amassed more than 400,000 subscribers. How has the Sands Family been able to generate such a large following in such a short period of time?
In short, Tex Sands is a master of social media marketing. There are a few methods that he has used to garner such a large following in such a short period of time. First, the channel plays to its target audience. Tex Sands knows what his audience wants to see. For example, in all of his videos, he makes sure to place the lavish lifestyle that he leads at the forefront. Anyone who watches his videos knows that they can expect to see exotic cars in just about every clips. Then, in the video, Tex Sands speaks directly to his audience, making sure they click to the button to subscribe to his videos. Then, they get notifications about new videos that might have been posted.
Second, Tex Sands has used his social media marketing aptly, making sure that his channels play off of each other. In addition to the family YouTube channel, Tex Sands also has an Instagram profile. In the world of social media marketing, it is important to drive traffic from one channel to the other. There might be people who follow one channel but not the other. Tex Sands makes sure to place links to the other platform in each profile. This makes sure that people flow back and forth.
Finally, Tex Sands tries to get the entire family involved. Some videos play well to a certain audience while others might work better for other people. With Kyndall also playing a major role in the family’s social media channels, there is a diverse crowd that turns into these videos. Following these tenants has made Tex Sands and the Sands Family famous in the world of social media in a short period of time.
The power of social media is very real and Tex Sands is an example of it. It will be interesting to see what happens next.