The Value of a Large Social Media Following - Social Media Explorer
The Value of a Large Social Media Following
The Value of a Large Social Media Following
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In today’s busy and hectic schedules, Facebook has become one of the vital parts of our lives. It keeps us connected to our families, friends, and Facebook friends. We can share stories, post photos, and some interesting ideas with our social buddies. It even acts as a place where a bunch of people can hang out and have a face-to-face conversation through video calls. 

Earlier, Facebook was confined to personal uses. People would use it to share their day-to-day events with their friends. Today, it has become more of a marketing tool for businesses. There are many reasons why brands harness the power of Facebook marketing. They use it as a promotional tool to attract a wider audience and get their brand the best possible exposure. They also use it as a source to receive feedback on their services and products. 

Most importantly, media helps people grow their followers. You only need to buy thousands of Facebook and Instagram followers to become a micro-influencer on this digital marketing platform. Brands have started considering influencer marketing these days. They believe celebrities and people with a large number of Facebook followers have an impact on their audience. They collaborate with these people and advertise their brands through the influencer’s accounts. Let’s see in what ways a large social media following can benefit you in the long run.

  • Make You an Authority Figure

As more and more brands are launching every day in the online market, customers are getting more careful about their choices. It is not just the quality of the product that matters to them. But, the reputation of the brand they have been doing business with is equally important. 

So, before your prospects purchase from your company and become your regular customer, they research your brand on search engines and social media. A quick scan of the Facebook pages is enough for your customers to determine your brand authority in the market. If you have a large social media following, there is a good chance they will consider you an authority figure in the particular niche. 

So, if you want to leave a positive impression on your new and existing customers, then a decent number of social media followers are necessary. It gives them a sense of certainty that you own a trusted brand that is popular among a large audience. 

  • Build Brand Awareness

People don’t purchase their desired products from a random page. They conduct proper research about the company and even talk to the follower of their Facebook accounts to gather information about the brand. 

One benefit of having a large social media following is that it spreads brand awareness. The more people follow your Facebook page, the higher your conversions and engagement will be. In other words, people are going to share your brand information with their friends and family on social sites. They will like, comment, save and share your posts. 

But, building this trust without a decent number of followers seems challenging. Why would people want to follow an account with a handful of followers? So, it makes sense for brands to buy Facebook likes and make their account appear as a credible and trusted source. If you manage to collect thousands of likes on your posts, there is a chance Facebook or Instagram will feature your content on the Explore page. This gives your brand the best exposure. 

  • An Affordable Brand Promotional Method

If you compare the cost of buying Facebook likes with the traditional advertisement cost, then you will realize how much you can save in marketing. Building media following is the easiest and affordable way to promote your brand among a larger audience. 

Remember one thing – the larger your social media following is, the higher the visibility your brand will get. It also gives your business an opportunity to present your brand in the best possible way so that it earns credibility over time. Once you build your audience on Facebook network, you can cross-promote your brand. In other words, you can use media to drive traffic to your landing pages, mobile app, and other social sites.

  • Monetize Your Social Media

If you have thousands of social media followers on Facebook, then you must have considered monetizing your social sites. You could try affiliate marketing. Influencers get to earn a commission for each product they sell through marketing. If you work on a particular niche, then it is best to monetize your account and promote affiliate products on it. It is a great way to earn cash. 

Businesses find it hard to get visibility on social media. As the competition is getting fiercer every day, they often have to struggle to convince the audience to try their products and services. In order to spread brand awareness and increase the visibility of their products, they collaborate with social media influencers. These people can be celebrities, bloggers, brands, reviewers, and other common people with a large fan following. So, if you build your followers on Facebook and Instagram, brands will approach you for collaboration. They will pay you a commission for promoting their brand on their account. 

Another way you can monetize your Facebook page is by selling your own brand. If you are planning to set up your business online, then building social media presence can be your first step to building a marketing campaign. 

  • Build Engagement

The more people follow your Facebook account, the higher engagement you will generate. As mentioned before, people love to share, comment, and like the posts, they can relate to. They will love to purchase from a company that sells quality and useful products. 

The content you post on sites will resonate with people. This will improve your customer engagement rate and conversions. You can also drive media traffic to your landing pages and eCommerce website.

About the Author

Jacob Maslow

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