Approaching Social Media Monitoring With Purpose
Approaching Social Media Monitoring With Purpose
Approaching Social Media Monitoring With Purpose

Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

Arienne Holland from Raven Internet Marketing Tools knows a thing or two about proactive social media monitoring. She implements tactics and strategies around monitoring for her company on a daily basis. She’ll be presenting her experiences as well as some good case studies of other brands doing the same at Explore Dallas-Fort Worth on Feb. 17. I caught up with her last week to chat about how companies are and can use monitoring more effectively.

You won’t want to miss the business insights Arienne has to give at Explore Dallas-Fort Worth. She’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Thanks for the video!

  • Hi Jason,  

    Thanks for  having Arienne in your video;) Social media monitoring should be used to take control instead of just reacting.  It will help us keep up with the competition and come up with the product/service that people would love to have.  Also, social media monitoring is about listening to conversations and making wise decisions after.  Very insightful.

    All the best, 


  • It would appear that social media compliance & moderation tools are evolving from “nice to have” to “must have” for companies who want to preserve their online reputations.

  • We’re all about social media monitoring with a purpose.  That’s the whole premise of our startup: 

    Love to chat with you more about what we’re doing. 


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