Fireside Chat With AT&T's Baccus Added To Explore Agenda
Fireside Chat With AT&T’s Baccus Added To Explore Agenda
Fireside Chat With AT&T’s Baccus Added To Explore Agenda

We’re now under one month away from Explore Dallas-Fort Worth and today I’m happy to unveil the full agenda. (See the PDF document below.) In addition to showing you who’s talking about what topics and when, we’ve added several features as of yet unannounced to the event, which will be held on Friday, Feb. 17, 2012 at Union Station Dallas.

Chris Baccus, AT&T‘s Executive Director of Digital and Social Media Strategic Communications for Global Markets, will join us for a Fireside Chat at Explore Dallas-Fort Worth. I’ll interview him to explore the successes, failures, challenges and opportunities the communications giant has with specific regard to digital and social media. Attendees will get an up-close look at how one large brand is implementing and managing social media across several departments, product lines and internal silos and learn how they can take AT&T’s learnings to put to use for their businesses.

I’m also tickled to announce that Adrian Parker, Director of Social Media and Digital Strategy for Radio Shack, will join Aaron Strout’s session on Location-Based Marketing to offer insights into his company’s successes in location-based and digital efforts. Strout will not only give a state of location based marketing talk, but interweave Radio Shack’s story and Parker’s insights for the audience to feast upon.

More brands will join the roster at Explore as well. We’ve added a brand case study panel that is tentatively scheduled to feature Walgreens, Aquasana and more.

For the public relations and media audience in attendance, Explore will feature a panel discussion on Journalism in the Social Era moderated by Geben Communications CEO Heather Whaling and featuring Southern Methodist University Assistant Professor of Journalism Jake Batsell, Heidi Sullivan of Cision and members of the media to be announced.

The full agenda is available as a PDF download below or on Scribd:

Explore Dallas-Fort Worth Agenda

As  you can see, we’ve got a full day of no-frills, get-your-learn-on content at Explore Dallas-Fort Worth. But none of it will be as good as possible if you’re not there. So jump in the form below and register to soak it all in. Tickets are just $250 (For the first 100. They go up after that.) Breakfast, lunch and a cocktail reception are included, along with all that great content.

Register now and we’ll see you in Dallas on Feb. 17!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at


Social Media Jobs

VIP Explorer’s Club