analytics

Well, we are definitely in the midst of the rise of social media…  It is no longer a fad.  It is no longer weird.  It is no longer just your kids on there.  The stodgy...read more

I love Twitter. I really do. Even when I have a beef with it, I recognize that it is an amazing tool connecting people and businesses and cultures and organizations and thoughts and ideas and...read more

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come...read more

Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely deep-six the CMO. And if you’re a marketing exec intending to remain employed, you probably shouldn’t go on the record...read more

It doesn’t seem that long ago that I spent an afternoon figuring out how to build a Facebook landing page with FBML.  It wasn’t pretty; I’m a marketing dude, not a programmer.  Then, what seemed...read more

At every stage of the sales funnel, it's important to keep clutter to a minimum. Doing otherwise sabotages your carefully laid path to conversion.