Book Review: ‘The CMO’s Periodic Table’ Reveals the True Elements of Marketing
When my boss, Drew Neisser, asked me to review his marketing book he requested I...
book review
Kristina Brown Three Reasons Youtility Is The Most Important Book You’ll Read
Jay Baer's new book Youtility is one of the most important marketing books you'll read, says Jason Falls. It sums…
Jason Falls Social Media Book Reviews For Your Fall
The pile of unread books on my desk got so high that I had to...
A Review of No Bullshit Social Media …
Thrilled that my new book, co-authored with Erik Deckers, is starting to make its hands...
The Executive’s Guide To Enterprise Social Media Strategy: Review
Statistically speaking, most of you probably work for someone else. At some point, if you...
Tom Webster Lessons from the Twitter Love Guru
When I discuss social media marketing I sometimes call it digital word-of-mouth. It’s apt. Digital...
Jeff Larche Questioning Shirky’s Cognitive Surplus
The main gist of Clay Shirky‘s latest book, Cognitive Surplus, is that amazing things are...
Rosen Revisits Buzz With Another Must-Read
There are five books I keep within reach in my office. Sometimes I need a...