CMO
by Tracey Parsons">Tracey Parsons
October 20, 2014
Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the...read more
by Tracey Parsons">Tracey Parsons
September 18, 2014
Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I...read more
by Tracey Parsons">Tracey Parsons
September 11, 2014
So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your...read more
by Tracey Parsons">Tracey Parsons
September 3, 2014
Last week, I wrote a post about raising the bar on customer relationships and how owning an email address is not a relationship. That an email address is a data point and nowhere near “relationship”...read more
by Tracey Parsons">Tracey Parsons
August 29, 2014
The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social...read more
by Tracey Parsons">Tracey Parsons
August 21, 2014
A few weeks back Nichole Kelly wrote a series about ego and social and it took me a few weeks to really marinate in her words, the thing that I keep coming back to is...read more
by Tracey Parsons">Tracey Parsons |
August 15, 2014
by Tracey Parsons">Tracey Parsons |
August 7, 2014
by Tracey Parsons">Tracey Parsons |
July 24, 2014
by Tracey Parsons">Tracey Parsons |
July 15, 2014
by Tracey Parsons">Tracey Parsons |
July 8, 2014