CMO
by Jay Tellini">Jay Tellini
August 8, 2017
If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in...read more
June 19, 2017
The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an...read more
April 17, 2017
Chandar Pattabhiram, Chief Marketing Officer for Marketo, is a major advocate for “engagement marketing” as a response to the shift in power between buyers and sellers. During the week of April 24, Social Media Explorer’s...read more
by Drew Neisser">Drew Neisser
September 22, 2016
Okay, I’ll admit it — I’m a gadget geek. I love consumer electronics, a passion that has made CES a cherished pilgrimage for nearly three decades and certainly made my 15 years working with Panasonic...read more
by Tracey Parsons">Tracey Parsons
March 16, 2015
Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day....read more
by Matt Hollowell">Matt Hollowell
February 25, 2015
Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey...read more
by Tracey Parsons">Tracey Parsons |
February 9, 2015
by Tracey Parsons">Tracey Parsons |
January 7, 2015
by Tracey Parsons">Tracey Parsons |
December 18, 2014
by Tracey Parsons">Tracey Parsons |
December 4, 2014
by Tracey Parsons">Tracey Parsons |
November 6, 2014