Swallow your fear and start measuring
Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing....
Marketing
Tracey Parsons Eight tips to kick summer’s butt
It’s summer and in our house that generally means crazy town. My husband and I...
Finding your content mojo
As brand marketers we are tasked constantly with maintaining a social channel. And in doing...
Pivot like a champ
Our world is in constant flux. I think we like it that way. It makes...
Social Grows Up
Social is older than we think. Listservs were the first foray in social and those...
Stop trying to be human – Try being useful.
Once upon a time businesses were businesses and people were people. Then one day someone...
Scenes from the On-Demand Generation
The next generation of customers will be very different from today’s boomer or X-er. You...
Facebook Doesn’t Suck, Your Strategy And Attitude Does
Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift...
Jeremy Juhasz Pumping the Brakes
We’re a competitive bunch, aren’t we? Always in a race. Somewhere. Anywhere. We love being...
This Was Badass: Social Marketing Streaks Across Austin Sky
So much of what marketers do, especially social media strategists and digital marketing professionals, is...
One Size Fits None
Houston, we have a problem. The problem is one of plenty. In fact, we have...
The Curse of “Can”
In my job at SME Digital, I get to talk to some of the world’s...