The Irony Of Measuring Marketing Now
While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be…
Social Media Measurement
Jason Falls Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Ilana Rabinowitz Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure…
Nichole Kelly
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Understanding the ROI of Social Media
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how…
Benchmarking Your Social Performance
Tristan Handy uses benchmarking to show another metric for reporting social media success.
10 Better Ideas Than Looking at a Top 10 List for Advice
A bare-bones, tactical look at where to get digital marketing insights other than in those lists we all love to…
Blake Cohen Super Charge Your Social Media With HootSuite And Google Analytics
Do you want to boost your social media efforts? Are you looking for an easy way to measure results that…
Lessons Learned from a Twitter Robot
A robot didn’t write this post. But if technology continues at the current pace, a...
6 Components of a Successful Digital Marketing Audit
As digital communication continues to explode more organizations are recognizing its importance within the marketing...
Mark Smiciklas Killer Topics, Fellow Voices On This Week’s BeanCast
This week’s edition of the popular marketing and technology podcast The BeanCast is a dandy....
HootSuite Releases Social Media Measurement White Paper
We are always excited when one of our team members does something awesome. Nichole Kelly,...
Social Media Measurement: What You Are Doing Wrong
Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed...