social media strategy

Many of us watched with bated breath as Nik Wallenda crossed the Grand Canyon on a tight rope on Sunday. It was treacherous to watch, so I can’t even imagine what it was like actually...read more

Many marketers "get" social and understand variations on how to provide content, measure and be successful in social marketing. But few have the fundamental understanding of why audiences are there.

We are pleased to announce that Social Media Explorer has partnered with ExactTarget to deliver a hands-on, full day workshop that will leave you with a fully executable and measurable social media strategy by the...read more

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The Business Customer with Paul Gillin....read more

Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development...read more

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as...read more