A leader in thought does not make you a thought leader
In the post “Is your ego driving your social presence”), I asked how often you...
Social Media
Nichole Kelly Is Your Ego What’s Really Driving Your Social Presence?
Have you ever stopped to think about why you’ve developed a social presence for yourself?...
Be the editor of your brand
There are about a thousand ways to say what I need to say today: Less...
Tracey Parsons Paralysis of Choice
It’s overwhelming isn’t it? All of the choices, developments, options, approaches, strategies, opportunities, challenges. Marketing...
LinkedIn reminders for marketers
Of late, I have been bombarded with a number of unsolicited sales messages from people...
Four innovation traps to avoid
We work with a number of very large organizations that strive to innovate in their...
Celebrity spokespersons and the Federal Trade Commission
Since Twitter allows users only 140 characters, any celebrity endorsing a product via tweet must...
Whitney Gibson Eight tips to kick summer’s butt
It’s summer and in our house that generally means crazy town. My husband and I...
The High Cost Missed Opportunities
Ever need to hire anyone? It is hard. Ask most anyone out there. Hiring people...
Finding your content mojo
As brand marketers we are tasked constantly with maintaining a social channel. And in doing...
Pivot like a champ
Our world is in constant flux. I think we like it that way. It makes...
There Is A Right Way To Do Content Marketing
Jeni has had Betsy, her faithful car, for over 10 years. Although Betsy is in...
Danielle Terreri