The Balkanization of The Parking Deck
Ike Pigott looks at the fallacy that we understand our website visitors by looking at traffic through the eyes of…
web analytics
Ike Pigott The Ball Or The Outfielder?
In honor of opening day tomorrow, Jason Falls offers a baseball analogy for your marketing metrics.
Jason Falls How Much Traffic Do You Get From Social Media?
There’s a lot of talk lately about how to measure the direct and indirect impact...
Jeff Larche When is 31 flavors more than 11.5 million?
A while back I read a great post by web analytics master Avinash Kaushik. He...
Heather Rast Brownie Charts: Delicious Ways To Analyze Social Media Metrics
The last in a series on content interest index shows how to chart this metric using a novel heat map.…
Counting Nose Prints On Your Shop Window
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better...
Exploring The Myth Of The Repeat Visitor
You’ve likely read about my recent research project with Chris Baggott, Jay Baer and Debbie...
Determining Your Website’s Traffic On The Social Web
The social web has almost relegated website traffic to a shoulder shrug of a statistic ...
Determining Website Traffic Tool Review: Compete.com
Determining a website’s traffic is a tricky thing. To get completely accurate numbers, you need...
More Evidence: Actual Networking Beats Social Networking Everytime
Last month I shared some meager website analytics and other influence factors for Social Media...