How “Hamilton” Launched a Bank – and a Brand
The best brands are timeless. Those that endure for decades—or the few that survive for...
Magda Lewandowska
Magda Lewandowska 3 Marketing Insights You Can Learn From the Circus
To keep a brand fresh, it must inevitably evolve. However, as the former VP of...
The Evolution of CRM
This past week, the world’s brightest business and technical visionaries gathered in Las Vegas at...
3 Invaluable Lessons on Transforming a Brand from a CMO
When you think about the changes that have taken place in any given industry –...
3 Key Things Marketers Overlook These Days
Many companies and industries have thrived with the benefits that came with digital innovations. However,...
3 Hard-Learned Lessons From the World of MarTech
When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that...
The 3 Keys of Successful Employee Engagement
When you think about hiring new talent or motivating your employees, you might initially think...
FTC Continues Crackdown on Ambiguous Influencers
In February, the National Advertising Division (NAD) took action against Fit Tea and the Kardashians...
3 Key Insights for Marketing on a Budget
Budgets suck. Yes, they’re useful and beneficial (#adulting), but when you’re like Dara Royer, Chief...
The Three-Pronged Approach to Modern Marketing
Modern marketing is a complex and diverse ecosystem, and technology alone is no longer enough...
5 Questions You Should Ask Your Creative Self
Creativity is not instantaneous. Sure, you may have your “Aha!” moments, but true creativity is...
4 Reasons to Embrace Engagement Marketing
Chandar Pattabhiram, Chief Marketing Officer for Marketo, is a major advocate for “engagement marketing” as...