7 Ways Marketing HAS Changed (And It’s Not Just The Tools)
People say marketing hasn't changed, only the tools have. Ilana Rabinowitz disagrees. Marketing has changed. Immensely.
News & Noise
Ilana Rabinowitz Five Social Media Trends for 2012
It’s that most wonderful time of the year … time to predict the future as...
Stephanie Schwab The Future of Sentiment Analysis
As Jason has reported before here, sentiment analysis is a tricky thing. Even humans disagree...
Adam Helweh Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly Traackr Makes Influencer Identification Easy, But Not Cheap
We’ve covered a number of tools that help marketers and brands identify influencers here. From...
Jason Falls 3 Reasons Why Relevant Content Matters
Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social...
Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
Mark Ivey How To Respond To The “Pick My Brain” Question
A friend and fellow digital marketing consultant asked recently how I would respond to the...
Steve Jobs and the Power of Storytelling
Quick, think of a good story you’ve heard in the last few months, or even...
The PR Guide To Email Pitching
I’ve always considered myself a public relations professional by trade. Even when the general perception...
Finding Your Brand Voice
Oscar winner Colin Firth could be the perfect person to ask about finding his voice...