The Importance of Setting Infographic Objectives
Before introducing infographics into your content mix, your organization needs to be able to articulate the reasons for using visualization…
News & Noise
Mark Smiciklas Infographics and the Science of Visual Communication
The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using…
Defining Engagement
Jason Falls offers a definition of "Engagement" to the marketing mix variables
Jason Falls 5 Ways To Improve Customer Intimacy
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
Heather Rast The New Facebook Brand Timeline Mistake You’ll Likely Make
Facebook's new brand timeline format offers a neat opportunity for marketers, until you read the policies governing cover photos set…
Employees on Social Networks: To Be or Not To Be…
Ann Davlin explores the pros and cons of on-the-job social network use for employees and what it means for both…
Revisiting WildfireApp: A Serious Facebook Management Tool
Jason Falls revisits WildfireApp, a powerful Facebook management solution for companies and brands.
7 Ways Marketing HAS Changed (And It’s Not Just The Tools)
People say marketing hasn't changed, only the tools have. Ilana Rabinowitz disagrees. Marketing has changed. Immensely.
Ilana Rabinowitz Five Social Media Trends for 2012
It’s that most wonderful time of the year … time to predict the future as...
Stephanie Schwab The Future of Sentiment Analysis
As Jason has reported before here, sentiment analysis is a tricky thing. Even humans disagree...
Adam Helweh Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly