The Secret To Not Caring What’s Next
Jason Falls draws conclusions in his recent reading of the tea leaves around what's next in social marketing. He says…
Digital Marketing
Jason Falls Are Our Choices Making Us Miserable?
A recent reading of a physical in stead of electronic book lead Jason Falls to ponder if our multiple media…
Less or More?
Jason Falls uses lessons from the past to suggest we may be wrong about what consumers want from digital marketers…
What Makes A Company Incredible?
Jason Falls calls on SME readers to help discuss and define what qualities make up a company's ability to be…
The Marketing of Digital Marketing
Logic+Magic, the new printed magazine from Leap, a digital marketing agency in Louisville, is a refreshing, targeted marketing effort from…
How To Make Your Business A Viral Sensation
Going viral seems to be the goal all marketers shoot for. Contrary to popular belief, you can produce virality ...…
The Danger of Marketing Automation
Marketing automation seems to be all the rage, but will marketers use it for what it is intended, or muck…
Native App or Browser, you ask? Oh, we answer.
With more and more people interacting with the world and brands using their device, many...
Tracey Parsons One Bad Experience Can Ruin a Lifetime of Loyalty
Loyalty is a crazy word. As marketers it’s something we covet, we want our customers...
Nichole Kelly Measurability is a Key Success Factor for a Social Media Strategy
It’s about that time of year again. The planning and budgeting process for 2014 marketing...
Function Will Always Trump Form With Mobile
The marketing world needs to adjust to the mobile reality that function will often trump form. That beautiful mobile site…
Ultimate Guide to Blog Comments [Infographic]
When done properly, leaving comments on other people’s blogs can be an effective way for...