Less or More?
Jason Falls uses lessons from the past to suggest we may be wrong about what consumers want from digital marketers…
Digital Marketing
Jason Falls What Makes A Company Incredible?
Jason Falls calls on SME readers to help discuss and define what qualities make up a company's ability to be…
The Marketing of Digital Marketing
Logic+Magic, the new printed magazine from Leap, a digital marketing agency in Louisville, is a refreshing, targeted marketing effort from…
How To Make Your Business A Viral Sensation
Going viral seems to be the goal all marketers shoot for. Contrary to popular belief, you can produce virality ...…
The Danger of Marketing Automation
Marketing automation seems to be all the rage, but will marketers use it for what it is intended, or muck…
Native App or Browser, you ask? Oh, we answer.
With more and more people interacting with the world and brands using their device, many...
Tracey Parsons One Bad Experience Can Ruin a Lifetime of Loyalty
Loyalty is a crazy word. As marketers it’s something we covet, we want our customers...
Nichole Kelly Measurability is a Key Success Factor for a Social Media Strategy
It’s about that time of year again. The planning and budgeting process for 2014 marketing...
Function Will Always Trump Form With Mobile
The marketing world needs to adjust to the mobile reality that function will often trump form. That beautiful mobile site…
Power of a Brand [Infographic]
Today, we will take a look at some of the largest (in terms of worth)...
Teddy Hunt The Googlification of Shopping (And What To Do About It)
Jason Falls compares masculine and feminine shopping to illustrate his theory that Google has made us all more masculine. Social…
Rebooting With Mitch Joel
Jason Falls interviews CTR ALT DEL author Mitch Joel about the future of digital and why a reboot may be…