Brand Evangelist Jobs: An Oxymoron?
Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of...
Social Media Marketing
Jordan Cooper Social Business Model – The Sunflower
In order to tap into the true potential of social media, businesses will have to...
Mark Smiciklas Doing Social Media Well Means Not Going By The Book
Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for...
Jason Falls Six Questions To Jump-Start Your Content Marketing Plan
Funny how all the social media pundits were screaming, “Content is King!” from rooftops as...
Online Customer Engagement is a Myth
The Social Media Echo Chamber clamors that as business owners, we need to embrace the...
Eric Brown The ROI of Rotary
DISCLAIMER: The following conversation is did not really happen, at least in the form presented....
Ike Pigott Starting Fires
Two weeks ago, I posted a call to arms for anyone who wanted to be...
Social Media: What To Share and How To Share
Rule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can...
Mark Dykeman The Fun Of Strategic Thinking And Planning
There’s a 96-inch long white board in my office. It is where I collect my...
Understanding And Implementing Social CRM
There’s lots of buzz around “social CRM” software, strategies and programs these days. It’s getting...
The Paradox Of Social Media Tools
For the better part of the last five years, companies, agencies, consultants and managers have...
How To Drive Tweets With Your Presentations
I joke that Dan Zarrella has too much time on his hands. The “social media...