Social Media Monitoring

This may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with metrics. The Internet has trained a new generation of marketers and brand managers to expect...read more

In February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is...read more

Social media monitoring firm Trackur has revamped its website and package offerings and now offers complete white-labeling, custom domain names and direct client logins with their Ultimate platform. The changes were announced yesterday on Trackur’s...read more

I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into...read more

The first 459 times I suffered through product demos and webinars for market research and social media measurement solutions the companies all wound up with the same promise: We’ll give you a 50+ page PowerPoint...read more

Automated sentiment scoring has evolved as the feature du jour of the social media monitoring platforms of late. So many services were offering it, even big players like Radian6 had to bring it to the...read more