Social media is proving to be one of the most cost-effective mediums in advertising today. In the last decade, the percentage of users in America has grown. Ten years ago, approximately 20% of the American population was using social media. In 2019 almost 80% of Americans use platforms like Facebook and Twitter.
Using these platforms to advertise your business allows you to increase your brand awareness. Social media networking is one of the fastest-growing applications in the world.
The benefits of social media are enormous. More companies are switching to online campaigns. It takes less time to create online campaigns, but the results are incredible. Digital marketing is generating massive exposure for their brands.
Companies like BrokerLink can reach out to a broader target audience by using various multimedia platforms.
Create More Incoming Traffic
By using traditional advertising methods, your business will be restricted to your regular customer base. Using social media immediately widens your reach. Reach potential customers that you would not regularly connect with.
The various social networking sites allow you to communicate more efficiently and more effectively with your customers. Customers will speak out regarding your products, and in turn, you have a voice to communicate directly with your customer.
By acknowledging each comment, you are showing your customers that you are listening. Most successful companies show both the positive and negative comments that they receive. This level of transparency proves to the customer that there is a human element involved.
Customers trust this more when a company can show both sides. At the same time, the communication is out there for everyone to see.
Create New Synergies and Partnerships
By connecting with key influencers through social media, you gain a lot of value for your brand online. This creates new business opportunities. Backlinks set up by digital companies help you to team up or piggy bank on similar products so that when someone is searching, your business appears.
Keep Track of Competitors
By monitoring competitors online presence, you can keep your finger on the pulse. Stay connected and see what campaigns and exclusive offers competitors are offering to the market. This way you can stay ahead of the game.
It’s no secret that almost everyone who’s someone uses social media in some way. Whether it’s Facebook, Instagram, or Twitter; you are practically guaranteed to get your message to the world. You shouldn’t ignore this key aspect of your online presence.