Building A Scalable Social Business
Building A Scalable Social Business
Building A Scalable Social Business

Even companies deemed advanced users of social technologies are still deficient in their implementation and approach. That was the conclusion of the latest report from The Altimeter Group, authored by Jeremiah Owyang. The research that came from that report will be the subject of Jeremiah’s opening keynote at the Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. The extended early bird registration ends THIS SATURDAY, Sept. 24. Reserve your seat on our registration page or below.

I caught up with Jeremiah Monday afternoon to talk about the insights he’ll share in Boston, the adoption curve in all businesses and more in this week’s episode of Social Media Explorer TV. While the wireless connections caused some video lapse, the audio is in tact.

Get your seat at the Awareness Exploring Social Media Business Summit now before they run out! Early bird seats are only available until Saturday! (Yes, this Saturday!) The cost of the event ($250 early bird) includes breakfast and lunch, lots of door prizes and a one-month trial membership in Exploring Social Media.

The other speakers on the docket that day include Todd Defren, Laura FittonTim Hayden, C.C. Chapman, Ann Handley, Jason KeathDJ WaldowMike SchneiderMichael Lewis and more. You won’t get that much awesome for that low of a price at one event anywhere.

Oh … I’ll be there and speak, too!

Book your seat before they sell out (and yes, due to the limits of the venue we’ve booked, we do anticipate a sell out) and I’ll see you in Boston!

Register here:

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • As with much of marketing, social media marketing involves easy concepts and its advice is such common sense we wonder how businesses can make money for this advice.  However, implementation (and measurement) are stubbornly difficult.  Here’s an example:

    I’m teaching a social media marketing class at Howard University and preach a “pay it forward” philosophy of social media.  Yet, a student approached Michael Stelzner during the Q&A of his presentation for his email address.  Mike used this as a teachable moment by pointing out the student hadn’t done anything that deserved that help.

    Jason, as an aside, what software are you using for this interview? I’ve tried several and not found anything satisfactory.  Thanks.

    Angela Hausman, PhD

    • Interesting example Angela.

      I use Skype. You can video conference one person for free. Multiple people requires a paid subscription. The web connection is always the challenge. Has to be strong on both ends.


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