This is Why You’ll Never Pay for a ‘Like’ Again
Last week brought great news to marketers who care about real business metrics and ROI (which...
facebook ads
Kat French 4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget
I’m a huge fan of how easy Facebook has made it to advertise on their...
Michael Erickson Facchin 4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy
As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing....
Sherman Standberry Facebook Saturation
The saturation of advertising messages on Facebook has users complaining, marketers wonder and the network profiting. What it all means.
Jason Falls The Reality of Facebook Promotions
Jason Falls shares metrics from a Facebook Promotion run by CafePress to illustrate the potential for revenue.
The Irony of Our Facebook Ad Fascination
Facebook's new ad platform seems to be the talk of the town. But is it a diversion to hide its…
What’s The Difference Between Buying Facebook Likes and Twitter Followers?
Why is buying Twitter followers any different from buying Facebook Likes? Facebook makes billions of dollars selling Likes, shouldn't it…
Stephanie Schwab Are Social Advertisements A Game Changer?
Social advertisements -- those on social networks with a higher degree of targeting functionality -- are producing impressive results. But…
The Golden Age of Facebook Advertising
Facebook's potential initial public offering is poised to change the site's advertising model forever.
The How-To Guide For Facebook Advertising
Editor’s Note: The following is a guest post from Anthony Piwarun, an interactive strategist and...