Retailers Turning To Social Media To Promote Black Friday And Small Business Saturday
While Black Friday existed long before the Internet was around, Small Business Saturday – which...
influencers
Adam The Pros and Cons of Athletes as Social Media Influencers
Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. And...
Christian Zilles What Happens if Social Media Platforms Get Rid Of the “Like”?
For years, we’ve been hearing rumors that the big social media platforms have been looking...
4 Social Media Marketing Influencers You Should Know
In the last few years, digital marketing has shifted away from optimizing for robots and...
Don Power How to Engage with Twitter Influencers
At the end of last year, Twitter released a report on the 10 biggest marketing...
Ryan Kh Social Influencer Marketing: the Future of Business?
Social influencer marketing is crucial to any business strategy. Without a strong network of connections,...
Jay Tellini FTC Continues Crackdown on Ambiguous Influencers
In February, the National Advertising Division (NAD) took action against Fit Tea and the Kardashians...
Magda Lewandowska Influencing the Influencers: IBM’s Advanced Influencer Marketing Strategy
If you’ve spent any time on the Internet in the last few months (and we...
The Top 6 Snapchat Accounts You HAVE to Follow in 2017
Snapchat: love it or hate it (or, just don’t understand it), it’s here to stay....
Joelle Montier Brands: Employee Advocacy May Be Your Biggest Asset
For years companies have been trying to find ways of using social media to promote...
Ted Rubin How FTC Guidelines Could Derail The Influencer Marketing Hype Train
Influence marketing has been on the rise in response to ad blocker and diminished reach...
Temitayo Osinubi This Is Why Influencer Marketing Will Dominate 2017
Is marketing dead? Many believe that the internet at large is getting too smart for...
Shawn Dexter