Klout

There is no Easy Button in social media marketing, but Jason Falls says there's one scenario that can get you awfully close.

You be the judge – did I hit my 2011 and 2012 predictions correctly? Assuming the answer is yes, I’m going to try and go three-for-three with this year’s crop of prognostications.  While these are...read more

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

Klout is about to become less of a mystery to everyone. Or at least, how the service determines your influence will. A new release of the influence measurement tool hits this week and I got...read more

To evolve into social business, decision makers will need to trust and act on social data, and social data will need to escape the marketing silo. A new report indicates these three things may be happening to a much greater extent than some people think.

Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts?