Why Cost per Acquisition Is the Only Metric That Really Matters
There’s no denying it. You cannot consider yourself a great ad person unless you know...
measurement
Jason Spooner A Marketing Horror Story
Michael Meyers, the character from Halloween, scares the living daylights out of me. Still does....
Tracey Parsons Don’t Let Goals Get In The Way Of Your Success
I was at a party the other week talking to an old friend that had...
In Praise of Vanity Metrics
In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he...
Doug Kessler Murder, Execution and Other Strategic Plans for Ambitious CMO’s
Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely...
Barry Feldman Social Media Measurement Model [Infographic]
The next step for organizations that are comfortable with the content side of social media is the development of a…
Mark Smiciklas 10 Better Ideas Than Looking at a Top 10 List for Advice
A bare-bones, tactical look at where to get digital marketing insights other than in those lists we all love to…
Blake Cohen Is Facebook for Business Overrated
This may not be a popular position, or even a right one, but our experience with...
Eric Brown On Influence
I don’t watch a ton of TV, but I do have a few favorite shows....
Tom Webster Counting Nose Prints On Your Shop Window
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better...
Jeff Larche What Is The ROI For Social Media?
Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question…
Jason Falls Diving (Safely!) into Social Media: Determining Success or Failure
 Strap on your goggles and slap on your fins, folks. It’s time to wrap up...
Kat French