The Year-One Thought Leadership Playbook for New Executives
Thought leadership is a compounding investment. The first few articles establish a name. The next...
PR
Adam Instant Press Co. Has Placed 2,000 Articles Across 1,000 Publications in Four Years
A Phoenix-based media placement agency has put 2,000 articles into 1,000+ publications for 80 clients...
Elon Musk Sends Automated Poop Emoji To All Reporters Emailing Questions To Twitter
Elon Musk, Tesla’s CEO, gestures to the US Electric Construction Site as he approaches. …...
Can marketers tell the difference between lies and truth?
Marketers are trained on how to spin…how to write elegantly…how to stay in the brand...
Nichole Kelly This Was Badass: Social Marketing Streaks Across Austin Sky
So much of what marketers do, especially social media strategists and digital marketing professionals, is...
Jeremy Juhasz I’m Afraid For Public Relations. Here’s Why.
Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing…
Jason Falls Social Media Fools: The Fallacy of Ownership
Who owns social media inside your organization? Stop all raising your hands at once. You...
Malcolm De Leo “Sorry” Indeed: Why Most Company Apologies Suck
J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting...
Kerry O'Shea Gorgone The Economics of Bad Outreach
There is risk to the bottom line for organization’s that cut corners in the way the reach out to prospects…
Mark Smiciklas SoLoMo Show Ep 36: Building Your Community Before You Need It
The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week...
Adam Helweh Should PR Representatives Be Allowed To Edit Wikipedia?
The CIPR says public relations pros shouldn't update Wikipedia. But is this best practice both flawed and insulting?
Bloggers Are Promotional Partners, Which Is Bad For PR
I’ve been ranting for some time about the disconnect between PR and social media, and...
Stephanie Schwab