PR
by Nichole Kelly">Nichole Kelly
August 12, 2014
Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well...read more
by Jeremy Juhasz">Jeremy Juhasz
April 2, 2014
So much of what marketers do, especially social media strategists and digital marketing professionals, is based around the platforms we’ve identified as relevant and necessary for our campaigns and our clients. Probably the best social...read more
by Jason Falls">Jason Falls
March 10, 2014
Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.
by Malcolm De Leo">Malcolm De Leo
November 19, 2013
Who owns social media inside your organization? Stop all raising your hands at once. You know you are all raising your hands. Whether you are a marketer, a insights maven, run customer service or own...read more
by Kerry O'Shea Gorgone">Kerry O'Shea Gorgone
August 1, 2013
J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one...read more
by Mark Smiciklas">Mark Smiciklas
November 1, 2012
There is risk to the bottom line for organization’s that cut corners in the way the reach out to prospects and influencers.
by Adam Helweh">Adam Helweh |
September 16, 2012
by Jason Falls">Jason Falls |
July 5, 2012
by Stephanie Schwab">Stephanie Schwab |
August 4, 2011
by Jason Falls">Jason Falls |
April 18, 2011
by Nichole Kelly">Nichole Kelly |
April 1, 2011