The $21,000 Tweet: From Social Right to Your Pipeline
I used to believe that you’d have better luck running into Bigfoot in Central Park...
social media ROI
Jason Miller Social Media: Why it’s a Big Fat Waste of Time and Money!
Kate chuckled as she repeated the reporter’s question: “Do we have a social media strategy?...
Clayburn Griffin The Social Media Tortoise and the Hare – Part 3
This is the third and final post in a 3 part series which takes a...
Malcolm De Leo The Social Media Tortoise and the Hare – Part 2
The concept of social listening is an integral component of being able to produce measurable...
The Social Media Tortoise and the Hare – Part 1
The concept of social listening is not a revelation, but merely a fait accompli. If...
How to Make the Business Case for Social Media Marketing
“Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The...
Nichole Kelly Social Media’s Dirty Little Secrets
It’s fluff. When most companies think about social media they think of going “viral”, building...
The Misnomer of Traffic Source Reporting
Traffic source revenue reporting has become the easy catch-all for showing social media return for companies. But it alone is…
Jason Falls Tools, Process and Culture…Oh My!
Everywhere I go and speak, I ask the same two questions before I start my...
To Be Successful, Social Media Has to Fail
As companies start to invest more heavily into social media, it will quickly bring out...
Autodesk Scores a Home Run with Gamification
AutoDesk is deeply integrating social elements into their software and business processes to lead social media innovation in their industry.
How Data Hype is Destroying Your Social Media ROI
Data presented in infographics may be destroying your social media ROI. Don't believe everything you see.