The ROI of Infographics
Defining the best way to measure the value of your infographic content can be an...
social media ROI
Mark Smiciklas Is Facebook Anti-ROI for Brands?
Does anyone else feel like Facebook is making it really difficult for brands to be...
Nichole Kelly Infographic: How To Determine Facebook and Twitter ROI
This infographic from InventHelp says that CEO's think marketers lack business credibility and that we don't talk about what really…
The Irony Of Measuring Marketing Now
While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be…
Jason Falls Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Ilana Rabinowitz Social Media Sentiment: Competing On Accuracy
In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool…
Social Media Explorers Head to Nashville
Editor’s Note: Andrea Cook has joined the writing staff here at SME as our event...
Andrea Cook Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure…
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Understanding the ROI of Social Media
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how…
Dear Executive …
There's more to social media than revenue. There's better questions to ask than ROI as well.
The Future of Websites
When you’re talking about the future it’s hard not to get carried away. The future of...
Blake Cohen What’s A Community Worth?
People are wired to connect. In fact, studies have shown that one of the most...