Employees on Social Networks: To Be or Not To Be…
Ann Davlin explores the pros and cons of on-the-job social network use for employees and what it means for both…
Content Sections
Jason Falls Revisiting WildfireApp: A Serious Facebook Management Tool
Jason Falls revisits WildfireApp, a powerful Facebook management solution for companies and brands.
7 Ways Marketing HAS Changed (And It’s Not Just The Tools)
People say marketing hasn't changed, only the tools have. Ilana Rabinowitz disagrees. Marketing has changed. Immensely.
Ilana Rabinowitz Why Dell Is Still A Great Case Study
Dell walks the walk, even if using it as a social media case study is, to some, tired and repetitive.
Five Social Media Trends for 2012
It’s that most wonderful time of the year … time to predict the future as...
Stephanie Schwab The Future of Sentiment Analysis
As Jason has reported before here, sentiment analysis is a tricky thing. Even humans disagree...
Adam Helweh Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly Traackr Makes Influencer Identification Easy, But Not Cheap
We’ve covered a number of tools that help marketers and brands identify influencers here. From...
3 Reasons Why Relevant Content Matters
Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social...
Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
Mark Ivey Hiring a Social Media Agency? Read this First!
News Flash: Not everyone who says they understand or have used social media actually knows...