Next Crackdown on Bloggers: Sweepstakes & Contests
I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the...
Content Sections
Stephanie Schwab 6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly Traackr Makes Influencer Identification Easy, But Not Cheap
We’ve covered a number of tools that help marketers and brands identify influencers here. From...
Jason Falls 3 Reasons Why Relevant Content Matters
Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social...
Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
Mark Ivey Hiring a Social Media Agency? Read this First!
News Flash: Not everyone who says they understand or have used social media actually knows...
6 Components of a Successful Digital Marketing Audit
As digital communication continues to explode more organizations are recognizing its importance within the marketing...
Mark Smiciklas How To Respond To The “Pick My Brain” Question
A friend and fellow digital marketing consultant asked recently how I would respond to the...
7 Ways To Master the Fear of Social Media
Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid...
Word of Mouth Marketing
Word of mouth marketing (WOMM) has the power to quickly build up or tear down...
Steve Jobs and the Power of Storytelling
Quick, think of a good story you’ve heard in the last few months, or even...
The PR Guide To Email Pitching
I’ve always considered myself a public relations professional by trade. Even when the general perception...