The Reality of Facebook Promotions
Jason Falls shares metrics from a Facebook Promotion run by CafePress to illustrate the potential for revenue.
Content Sections
Jason Falls Social Media Risks Are Real, Not Managing Them is Irresponsible
For many companies the barrier to adopting social media or expanding their digital marketing strategy...
Nichole Kelly Social Media Workflow [Infographic]
News flash – there are costs associated with social media. It’s well established that social...
Mark Smiciklas Five Social Media Trends for 2013
You be the judge – did I hit my 2011 and 2012 predictions correctly? Assuming...
Stephanie Schwab The Importance of Setting Infographic Objectives
Before introducing infographics into your content mix, your organization needs to be able to articulate the reasons for using visualization…
Infographics and the Science of Visual Communication
The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using…
How To Engage In Online Forums For Your Brand
With forums and message boards holding the majority of consumer conversations around products and services in many industries, marketers need…
Defining Engagement
Jason Falls offers a definition of "Engagement" to the marketing mix variables
Solutions to Today’s Digital Divide
Andrea Cook summarizes the brilliance offered by the speakers at Explore Nashville, explaining how to close the digital divide for…
Andrea Cook 5 Ways To Improve Customer Intimacy
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
Heather Rast The New Facebook Brand Timeline Mistake You’ll Likely Make
Facebook's new brand timeline format offers a neat opportunity for marketers, until you read the policies governing cover photos set…
Top Social Media Mistakes, According to the Experts
Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come...