5 Ways To Improve Customer Intimacy
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
Tools & Tips
Heather Rast The New Facebook Brand Timeline Mistake You’ll Likely Make
Facebook's new brand timeline format offers a neat opportunity for marketers, until you read the policies governing cover photos set…
Jason Falls Five Social Media Trends for 2012
It’s that most wonderful time of the year … time to predict the future as...
Stephanie Schwab 6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous...
Nichole Kelly Hiring a Social Media Agency? Read this First!
News Flash: Not everyone who says they understand or have used social media actually knows...
6 Components of a Successful Digital Marketing Audit
As digital communication continues to explode more organizations are recognizing its importance within the marketing...
Mark Smiciklas How To Respond To The “Pick My Brain” Question
A friend and fellow digital marketing consultant asked recently how I would respond to the...
7 Ways To Master the Fear of Social Media
Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid...
Mark Ivey Word of Mouth Marketing
Word of mouth marketing (WOMM) has the power to quickly build up or tear down...
The PR Guide To Email Pitching
I’ve always considered myself a public relations professional by trade. Even when the general perception...
Finding Your Brand Voice
Oscar winner Colin Firth could be the perfect person to ask about finding his voice...
How To Create A [Good] Blogger Pitch
Because I work with a number of PR firms, and have worked for a PR...