Social Media Managers: What’s With All the Whining?
I’m not a social media manager. So I offer my apologies in advance. In just...
Social Media Marketing
Barry Feldman Why You Are Ignoring The Most Important Data
Business is having a love affair with big data. In the last few months it...
Ilana Rabinowitz Community Is About Your Behavior, Not Your Brand
Jason Falls identifies the true qualifier of a brand building a community -- It's found in its behavior toward its…
Jason Falls E-Commerce Content Strategy and Amazon’s Goodreads Purchase
Why was Goodreads a necessary get for Amazon, a company that already had reviews and active discussion forums? Content discovery…
Kat French Givers, Takers and Fakers
Finding your true friends in the business world is very revealing and sometimes difficult to do. Jason Falls shares some…
HP Empowers Social Care in Customer-Manned Forums
They may not be talked about much, but forums are a driving force in true...
Nichole Kelly Will Social Media As We Know It Be Enough?
I had the misfortune of being home sick last week and watched daytime T.V. for...
Social Media is as Worthless as the Telephone
Welcome one and all to the world premiere of the Theater of the Absurd, the...
Where to Put That Extra Dough in Your Marketing Budget
Recently I was asked by a small business owner a question I’ve heard all too...
Jason Spooner Social Media’s Dirty Little Secrets
It’s fluff. When most companies think about social media they think of going “viral”, building...
The Ultimate Status Check For Social Media Monitoring
Real-time reactive marketing works for one Louisville restaurant. What happened to all the others?
Coke’s sugar-coated ‘commitment’
Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and...
Doug Kessler