branding

Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook...read more

Today, I’m participating in a little meme called “Brand Haiku.” It was Aaron Strout‘s idea, so blame him. I promised the others participating (see link below to the next one you’re supposed to read) they...read more

Think about your favorite restaurant.  That place you go when you have some extra time, maybe a little extra jingle.  Not the place you take the visiting in-laws (unless you actually like them, but then...read more

When you’re trying to build your company’s brand, one clear focal point is the marketplace and another is the target consumer.  An often overlooked (or under considered) leg of the stool is your work force,...read more

This is Frank Eliason‘s last week at Comcast. The poster boy for leveraging social media for customer service and, in the process, turning around a struggling company’s image, will no longer be @ComcastCares on Twitter....read more

Seth Godin – Image via Wikipedia Seth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a...read more