Has Now-ism Killed Marketing?
As consumers we’re drawn to products and services that are: Quick Easy Inexpensive Walk down...
branding
Heather Rast Your Website Is Killing Me
“Omit needless content.” —The Elements of Content Strategy, Erin Kissane. Three words. Huge implications for...
Infographic Says You Should Pay Attention to Your Facebook Profile Photo
Have you ever sat down and thought about your profile photo on Facebook? Apparently a...
Nichole Kelly Brand Haiku: Falls Breaks The Rules
Today, I’m participating in a little meme called “Brand Haiku.” It was Aaron Strout‘s idea,...
Jason Falls The Secret Is In The Sauce
Think about your favorite restaurant. That place you go when you have some extra time,...
The Three Dimensions of Internal Branding
When you’re trying to build your company’s brand, one clear focal point is the marketplace...
A New Chapter In Personal Brands
This is Frank Eliason‘s last week at Comcast. The poster boy for leveraging social media...
Is Seth Godin Holding Brands Hostage?
Seth Godin – Image via Wikipedia Seth Godin announced Squidoo’s latest venture this week. Brands...
Brands Are People
I received a wonderful email over the weekend. All I wanted to do today is...
The Problem Of Promoting You, Your Cause, Your Business With Social Media
If your company wants to know the philosophical basis of social media, many resources indicate...
Why People Talk About Products … And Why They Don’t
As the influx of big brands into the social media space continues, we’re starting to...
More 2009 Predictions … And A Few Of Your Own
It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt,...