Customer Experience

The digital marketing trending is changing all around us. Social media is vigilant and your brand is among its discussions. Initially, brands used surveys and focus groups to gather feedback. Social listening allows you to...read more

Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken to their social networks...read more

Many companies try to rank on search engines for any and every keyword.  A #1 ranking on Google is not necessarily a good thing if you are ranking for terms that are not congruent with...read more

Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to this is understanding your customer. Try starting with personas.

Customer communication, whether in social media marketing or other channels, can be best optimized by continually asking the important questions a reporter would ask about a story.

Many businesses often overlook the day-to-day things they can integrate into their interactions, communications and company culture to really make a difference. In most cases, these seemingly tiny items matter quite a lot to customers....read more