Salvaging Your Sanity as a Community Manager
The traits that make you a good community manager (empathy, an ability to connect genuinely with people online) are the…
Social Media Marketing
Kat French Do You Understand The Mathematics Of Social Marketing
Jason Falls's latest white paper is on The Mathematics of Social Marketing, available as a free download from Exact Target.
Jason Falls Will Thinking Beyond Social, Ruin Social
As the social marketing industry evolves to a more broad, business perspective, it may lose a genuine approach and focus…
Lean In: Women are their own Worst Enemy in Business
Facebook COO Sheryl Sandberg is starting an important movement with her book Lean In and...
Nichole Kelly Blog Monetization Without Advertising
CafePress's new PressIt button attempts to provide bloggers and other online content creators with a monetization opportunity that isn't built…
Social Media Managers: What’s With All the Whining?
I’m not a social media manager. So I offer my apologies in advance. In just...
Barry Feldman Why You Are Ignoring The Most Important Data
Business is having a love affair with big data. In the last few months it...
Ilana Rabinowitz Community Is About Your Behavior, Not Your Brand
Jason Falls identifies the true qualifier of a brand building a community -- It's found in its behavior toward its…
E-Commerce Content Strategy and Amazon’s Goodreads Purchase
Why was Goodreads a necessary get for Amazon, a company that already had reviews and active discussion forums? Content discovery…
Givers, Takers and Fakers
Finding your true friends in the business world is very revealing and sometimes difficult to do. Jason Falls shares some…
HP Empowers Social Care in Customer-Manned Forums
They may not be talked about much, but forums are a driving force in true...
Threads That Entangle Your Crisis Communications
Facebook is rolling out its Threaded Comments for brand pages, and on the surface it...