Making Data Matter Means Asking the Right Questions
There’s a lot of talk out there about “big data.” Let’s take a virtual field...
Social Media Marketing
Kat French The only four metrics that matter
Man, do I have a closet full of hats, both literally and figuratively. I counsel...
Tracey Parsons Shhh….What We Learned From Silence
Last week, we had zero blog posts published here on socialmediaexp.wpengine.com. Zero. Like, less than...
Matt Hollowell The Single Best Way to Protect Your Company from a Social Media Crisis
Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact,...
Peter Friedman Do You Have Social Media #FOMO or a Social Media Strategy?
Let’s begin by defining FOMO for those not in the know; FOMO is an acronym...
Suzanne Coblentz Can Social Marketers Learn Anything from NASCAR?
Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it...
It’s All In The Mix
Today’s marketers have a bevy of channels to choose from. Despite the plethora of options,...
Fire Your Social Media Team Today, and Hire Ron Swanson, Instead
Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And...
Fire your social media team today, and hire Leslie Knope, instead
For the last seven seasons, I have seen the light. And she is Parks and...
Social Media Managers Can Enter to Compete for 100,000€ Grand Prize
Are you doing some kick ass social media work that deserves to get some credit?...
Nichole Kelly Listen To This: We All See The Board, But What Game Are You Playing?
As you can tell from my first six installments of the “Listen To This” series...
My Inner Crybaby Is Crying Uncle
Awards season is ad season, as well. What began with #Downerbowl will end with the...