It’s Time for a Social Media Measurement Intervention
Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we...
Social Media Marketing
Nichole Kelly The Scary Side of Social Media
Shallow. Transparent. Contrived. No, I’m not talking about the latest pop-star train wreck. I’m talking...
Clayburn Griffin A Marketing Horror Story
Michael Meyers, the character from Halloween, scares the living daylights out of me. Still does....
Tracey Parsons How Not To Suck At Real-Time Social Marketing
Like many social marketers I talk to these days, it’s easy to get overwhelmed by...
Audie Chamberlain Why Mobile Isn’t Working
Mobile isn’t working. That’s a bold claim to make, and one not to be taken...
James Thomas 6 Content Tips for Financial Institutions
Last month I wrote about my frustration with institutional brands’ inability to create content that...
Facebook Puts On Its Business Hat
Advertising on Facebook used to be a pain. The interface was clunky and complicated, as...
The Tweet Life [INFOGRAPHIC]
The average shelf-life of a tweet is about 48 hours. If no one has paid...
Teddy Hunt How To Become The Next Media Company
Jason Falls reviews Your Brand, The Next Media Company by Michael Brito. The book offers a strategic look at transforming…
Jason Falls Water To Wine, Rankings To Rent Checks
“Where do you rank?”. This phrase is as common parlance amongst SEO Companies and the...
4 Cultural Social Media Truths Your Business Can’t Ignore
Everyone knows social is important. There is no need to say it. Well, I just...
Malcolm De Leo Did Google Just Make You An SEO?
If you’re an SEO Company you might have some inkling of what I’m talking about,...