What Charmin Teaches Us About Engagement
Charmin is a perfect example of a brand that focuses on engagement, not sales, on social channels. By doing so,…
Social Media Marketing
Jason Falls Google – Let me be ME
I want to like Google. I really do. But it is getting increasingly frustrating for...
Ike Pigott 5 Reasons Marketers Are Still Doing Social Wrong
So many years ago, social media was created for people to connect, share their lives...
Tracey Parsons Team Banksy’s Grand Social Media Experiment
British street artist Banksy, along with a loyal team of apprentices, recently concluded a month-long...
Gavin Jocius It’s Time for a Social Media Measurement Intervention
Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we...
Nichole Kelly The Scary Side of Social Media
Shallow. Transparent. Contrived. No, I’m not talking about the latest pop-star train wreck. I’m talking...
Clayburn Griffin A Marketing Horror Story
Michael Meyers, the character from Halloween, scares the living daylights out of me. Still does....
How Not To Suck At Real-Time Social Marketing
Like many social marketers I talk to these days, it’s easy to get overwhelmed by...
Audie Chamberlain Why Mobile Isn’t Working
Mobile isn’t working. That’s a bold claim to make, and one not to be taken...
James Thomas 6 Content Tips for Financial Institutions
Last month I wrote about my frustration with institutional brands’ inability to create content that...
Facebook Puts On Its Business Hat
Advertising on Facebook used to be a pain. The interface was clunky and complicated, as...
The Tweet Life [INFOGRAPHIC]
The average shelf-life of a tweet is about 48 hours. If no one has paid...
Teddy Hunt