5 Ways To Improve Customer Intimacy
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
customer service
Heather Rast What Zappos Insights Can Teach Us About Social Media Values
Do you still have people in your company who are scared of letting employees tweet?...
Nichole Kelly Lessons of the Exterminator: Transforming Your Social Media, One Customer at a Time
I guess it was inevitable, but we’re quickly seeing companies dividing up into two social...
Mark Ivey The Social Side of Brand Management
Editor’s Note: This is a guest post from Matt Polsky, the Social Media Manager as...
Jason Falls Social Compliance? OMG!!
Editor’s Note: This is a guest post from Kevin Magee, Director of Sales at Expion, a...
Always Listening to the Customer is a Race to Mediocrity
As a business owner, do you care what people think about your business and the...
Eric Brown Opting Into Respect
I recently tuned out for a family vacation. My adventures away from the emails, Tweets,...
Ike Pigott Successful Marketing Begins With Pain Relief
An extraordinary entry in the publishing world — a children’s book for adults — recently...
Ilana Rabinowitz 10 Things I Hate About You (As a Blogger)
You broke my heart. So you leave me no choice: I have to break up with...
Blake Cohen Solve Problems for Your Customers with Content, Don’t Create New Ones
We in marketing love us some big ideas. Attention-getting, jaw-dropping, breathtaking ideas that captivate our...
25 Ways to Honor Your Customers
Many businesses often overlook the day-to-day things they can integrate into their interactions, communications and...
Adam Helweh Customer Service Goes Social With Groubal
There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world,...